Ideaboard 奇想风情版
(ENG)
As a visual communication designer formally trained in film and photography, I specialize in crafting resonant brand narratives across print, digital, and physical spaces. Rooted in storytelling, I collaborate with brands and individuals to create emotionally meaningful connections with their audiences.

Specializes in Branding, Packaging, 3D Visualization, Typography + Type Design, and Art Direction. Minor in Film, Visual Design, Design Research & Strategy, and Motion. 
(CHN)        作为一名受过电影与摄影专业教育的视觉传达设计师，我专注在印刷品、数字媒体和实体空间中创造富有感染力的品牌叙事体验。我的设计理念植根于故事性（Storytelling）之中。期望与品牌及个人合作，在视觉叙事中增进人与人、人与品牌之间的情感共鸣。
        个人的设计服务主要专注于品牌设计、包装设计、立体视觉化呈现、字体排印和设计、艺术指导这几个方面。也能够参与影视视觉设计、品牌战略、设计调研和动态动画设计。过去几年往返甲乙方的经验，确保自己能够更灵活地与大、中、小型品牌方合作，并确保品牌无论在什么样的维度下都能够呈现其最佳形象。






Experience
Awards & Recognition
• • 11.2025–Present, Koto
• • 03. 2025–Present, design consultancy on branding and 3D design
• • 06. 2025–11.2025, Airbnb
• • 01. 2024–03.2025, Sylvain
• • 08. 2022–01. 2024, Apple Marcom
• • 12. 2020–07. 2022, sweetgreen
• • 08–10.2020, Josie Maran Cosmetics
• • 06.2020, Chandelier Creative
• • 05–08.2019, COLLINS
• • 04–05.2019, Buck
• • 11.2015–07.2016, Penguin App


• • 2025
The One Show—Apple Pencil Pro Packaging

• 2023
CORE77 Packaging Award / Communication Arts 2023 Design Competition shortlisted

• • 2022
YoungBattle Awards 2022 Jury / Fast Company Innovation by Design Awards: The Best of Branding 2022 (sweetgreen brand studio team + COLLINS)

• • 2021
GDC Award 21—Merit Award / Adweek's 2021 Constellation Awards / Pentawards / Hiiibrand Awards 嗨!品牌 2020 / Dieline Awards 2021 / Young Ones / CORE77 Design Award

• • 2020
Award360° Graduation Work of the Year / STA 100 / Hiiibrand 嗨!品牌 Packaging Silver Award / Communication Arts / Golden Pin Concept Design Award 金点概念设计奖 / DNA Paris Design Awards / DNA Paris Design / PRINT Regional Design Awards / Young Ones / GDUSA American Package Design Awards
• • 2019
Pentawards / CORE77 Packaging Award / CORE77 Visual Communication Award / Young Ones / Young Ones / GDUSA / Graphis / Graphis
• • September–December 2018
ArtCenter College of Design Mentorship Program with Lippincott SF

• • 2018
Young Ones / Graphis Photography / Graphis Photography / Graphis


Education
Press & Print Publication
Exhibitions & Features
 • • M.F.A. | Graphic Design | ArtCenter College of Design 艺术中心设计学院 (2017–20）
• M.F. A. dropped out | Graphic Design | Academy of Art University 旧金山艺术大学 (2016–17)
• • B.A. | Visual Arts (Media), an emphasis on photography and film | University of California, San Diego 加州大学圣地亚哥分校 (2014–16)
• B.F. A. dropped out | Graphic Design | School of Visual Arts 视觉艺术学院 (2014–14)
• • A.A. | Liberal Arts | Santa Barbara City College 圣芭芭拉城市学院 (2011–14)• • Design360°  Issue 107:  Career Investigation of 90s Designers
• • Slanted: Yearbook of Lettering #1, page 231
• • Slanted: Posters Can Help (2023)
• • Asian-Pacific Design No.17 feature 第十七届亚太设计年鉴 入选刊登
• • The Dieline
• • étapes: Le Savoir Emballé (Issue 253)
• • Core77
• • Voyage Los Angeles
• • GDUSA April 2019 magazine
• • World Brand Design Society
• • Graphis
• • Packaging of the World
• • World Brand Design Society• • ‘Tone in Tongue’ by Radical Characters
• • Morre Design  
• • 电台“北海普利斯“采访
• • 2020 Art & Design Education FutureLab 艺术与设计创新未来教育博览会
• • The Grad Show & Tell by Design Diplomacy
• • SearchSystem™


Contact
 如果有任何咨询、合作意向，欢迎通过邮箱或者社交媒体进行联系！
If any of my work resonates with you, feel free to contact me via email or social media for more information.







Typefaces: Diatype and Maxi by Dinamo
Website: Cargo 3

© 2017–2026 Yi Mao All rights reserved.Nanjing, China + Los Angeles, US

yimaodesign@gmail.com